{"id":37094,"date":"2025-09-01T12:25:08","date_gmt":"2025-09-01T06:55:08","guid":{"rendered":"https:\/\/gwaliorbuzz.com\/index.php\/2025\/09\/01\/niraa-by-sdg-launches-ultra-thin-premium-sanitary-pads-redefining-menstrual-comfort\/"},"modified":"2025-09-01T12:25:08","modified_gmt":"2025-09-01T06:55:08","slug":"niraa-by-sdg-launches-ultra-thin-premium-sanitary-pads-redefining-menstrual-comfort","status":"publish","type":"post","link":"https:\/\/gwaliorbuzz.com\/index.php\/2025\/09\/01\/niraa-by-sdg-launches-ultra-thin-premium-sanitary-pads-redefining-menstrual-comfort\/","title":{"rendered":"NIRAA by SDG Launches Ultra-Thin Premium Sanitary Pads, Redefining Menstrual Comfort"},"content":{"rendered":"<div>\n<p><strong>New Delhi [India], September 1:<\/strong> In a bold step towards transforming women\u2019s health and hygiene in India, <strong>NIRAA by SDG<\/strong>, a homegrown wellness brand, today announced the launch of its\u00a0<strong>ultra-thin premium sanitary pads<\/strong>\u00a0\u2013 a product designed to designed to offer Indian women\u00a0<strong>360\u00b0 leak protection, superior absorbency, and rash-free comfort<\/strong>\u00a0in a feather-light form \u2013 blending comfort,<strong>\u00a0<\/strong>confidence, and care like never before.<\/p>\n<p>With India still grappling with low awareness and accessibility around quality menstrual products\u2014where\u00a0<strong>only 36% of women use sanitary pads regularly<\/strong>\u00a0(NFHS-5 data)\u2014NIRAA by SDG aims to disrupt the market with its\u00a0<strong>affordable yet premium-quality solution<\/strong>, bridging the gap between necessity and dignity.<\/p>\n<p><em>\u201c<strong>Periods are not just about managing a cycle\u2014they\u2019re about enabling women to live freely, work confidently, and feel empowered every single day,<\/strong>\u201d said\u00a0<strong>Shubha Gupta, Founder, NIRAA by SDG<\/strong>. \u201cOur ultra-thin premium pads are a step forward in our mission to break taboos, raise menstrual health standards, and put women\u2019s well-being at the centre of innovation.\u201d<\/em><\/p>\n<p>Available nationwide through\u00a0<strong>online platforms, retail partners, and\u00a0<\/strong><a href=\"https:\/\/www.niraabysdg.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>www.niraabysdg.com<\/strong><\/a>, the launch aims to make\u00a0<strong>affordable, premium menstrual care accessible to every woman<\/strong>.<\/p>\n<p><strong>About NIRAA by SDG<\/strong><\/p>\n<p>NIRAA by SDG is a purpose-driven wellness brand committed to\u00a0<strong>women\u2019s health, menstrual hygiene, and breaking societal stigmas around periods<\/strong>. Through product innovation, community outreach, and awareness campaigns, NIRAA by SDG envisions a future where menstrual care is not a privilege but a\u00a0<strong>basic right for every woman<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-80192\" src=\"https:\/\/gwaliorbuzz.com\/wp-content\/uploads\/2025\/09\/NIRAA.jpg\" alt=\"NIRAA PNN\" width=\"1200\" height=\"675\"><\/p>\n<p><strong>About Shubha Gupta<\/strong><\/p>\n<p><strong>Shubha Gupta<\/strong>\u00a0is an\u00a0<strong>award-winning entrepreneur<\/strong>\u00a0and recipient of the\u00a0<strong>Nari Shakti Award<\/strong>\u00a0for her work in women\u2019s empowerment and menstrual hygiene. She is the\u00a0<strong>Founder of NIRAA<\/strong>, an eco-friendly sanitary products brand, and the\u00a0<strong>Managing Director of SDG International<\/strong>, a sustainable packaging solutions company. In 2018, she co-founded\u00a0<strong>Innvictis Edutech<\/strong>, a global education consultancy connecting students to 200+ universities worldwide. She also pursues her passion through\u00a0<strong>Vastu By Shubha<\/strong>, offering modern Vastu consulting for individuals and businesses.<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], September 1: In a bold step towards transforming women\u2019s health and hygiene in India, NIRAA by SDG, a homegrown wellness brand, today announced the launch of its\u00a0ultra-thin [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[651,656],"class_list":["post-37094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-pr","tag-press-release","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/posts\/37094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/comments?post=37094"}],"version-history":[{"count":0,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/posts\/37094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/media\/37095"}],"wp:attachment":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/media?parent=37094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/categories?post=37094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/tags?post=37094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}