{"id":40404,"date":"2025-10-30T13:22:37","date_gmt":"2025-10-30T07:52:37","guid":{"rendered":"https:\/\/gwaliorbuzz.com\/index.php\/2025\/10\/30\/casio-indias-recycle-responsibly-campaign-engages-over-2-million-recycled-5-4-tonnes-of-e-waste-in-delhi-ncr\/"},"modified":"2025-10-30T13:22:37","modified_gmt":"2025-10-30T07:52:37","slug":"casio-indias-recycle-responsibly-campaign-engages-over-2-million-recycled-5-4-tonnes-of-e-waste-in-delhi-ncr","status":"publish","type":"post","link":"https:\/\/gwaliorbuzz.com\/index.php\/2025\/10\/30\/casio-indias-recycle-responsibly-campaign-engages-over-2-million-recycled-5-4-tonnes-of-e-waste-in-delhi-ncr\/","title":{"rendered":"Casio India\u2019s \u2018Recycle Responsibly\u2019 Campaign Engages Over 2 Million, Recycled 5.4 Tonnes of E-Waste in Delhi-NCR"},"content":{"rendered":"
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New Delhi [India], October 29:\u00a0 <\/strong>Casio India Co. Private Ltd. today announced the successful conclusion of Phase 1 of the second edition of its flagship Corporate Social Responsibility (CSR) initiative, the Recycle Responsibly<\/strong> campaign. In collaboration with SHEOWS and implemented by Allied Waste Solutions (AWS), the campaign has made significant strides in e-waste awareness and recycling across the Delhi-NCR region, reaching an audience of over two million citizens.<\/p>\n

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Quantifiable Environmental Impact<\/h3>\n

The first phase of the campaign has delivered substantial and measurable outcomes, highlighting the real-world advantages of responsible e-waste management.<\/p>\n

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  • E-Waste Collected & Recycled (Phase 1): 5,490 kilograms (5.4 tonnes)<\/li>\n
  • CO\u2082 Emissions Prevented [Equivalent]: Over 7.4 tonnes*<\/li>\n
  • Energy Saved [Equivalent]: Nearly 28,000 kWh*<\/li>\n
  • Water Conserved [Equivalent]: Approximately 22,000 litres<\/li>\n<\/ul>\n

    Together, these figures underscore the campaign\u2019s success in turning awareness into quantifiable environmental action.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    All collected e-waste was processed through authorised recycling facilities, ensuring zero landfill disposal and fully aligning with the E-Waste Management Rules 2016.<\/span><\/h2>\n

    \"Casio<\/p>\n

    Strategic Outreach and Community Engagement<\/strong><\/h3>\n

    The campaign\u2019s success was driven by a multi-faceted outreach strategy that integrated seamlessly with community life.<\/p>\n

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    • Extensive Reach:<\/strong>\u00a0The initiative activated over 210 locations, significantly surpassing the footprint of its first edition.<\/li>\n
    • Festive Integration:<\/strong>\u00a0During Durga Pujo 2025, the campaign engaged communities at a grassroots level, mobilizing more than 41 Resident Welfare Associations (RWAs) and 15 marketplaces in Ghaziabad alone.<\/li>\n
    • Digital Awareness:<\/strong>\u00a0A unique digital drive reached citizens across 09 cities via 45+ digital screens, guiding them on how to locate collection vehicles and schedule e-waste pickups.<\/li>\n
    • Broader Environmental Action:<\/strong>\u00a0The campaign\u2019s scope extended beyond e-waste to include a Yamuna Cleanup Drive on World River Day in partnership with the YSS Foundation.<\/li>\n<\/ul>\n

      Building a Sustainable Infrastructure<\/strong><\/h3>\n

      To ensure long-term impact, Casio India has established a permanent waste collection infrastructure within the community.<\/p>\n

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      • Waste Bins:<\/strong>\u00a015 dedicated waste collection bins have been installed across 14 multi-storeyed residential buildings in Delhi-NCR.<\/li>\n
      • Continuous Access:<\/strong>\u00a0This infrastructure provides citizens with convenient, year-round access for responsible e-waste disposal, creating a replicable model for other cities.<\/li>\n<\/ul>\n

        \"Casio<\/p>\n

        Nationwide Expansion: Phase 2 Announcement<\/strong><\/h3>\n

        Building on this momentum, Casio India has announced the launch of Phase 2 on\u00a0November 3, 2025<\/strong>. This next phase marks a strategic national expansion, extending the campaign to four major metropolitan cities: Mumbai, Chennai, Bengaluru and Kolkata<\/p>\n

        The campaign will continue its sustained collection efforts in the Delhi-NCR region while forging new partnerships with educational institutions, corporates, and retail outlets to promote a circular economy nationwide.<\/p>\n

        Executive Perspectives<\/strong><\/h3>\n

        Mr Takuto Kimura, Managing Director, Casio India<\/strong>, stated,\u00a0\u201cAs E-Waste continues to rise as a major global concern, Casio India is reinforcing its commitment to sustainability by enabling easy and\u00a0Responsible Recycling<\/strong>\u00a0of E-Waste for all.\u201d<\/em><\/p>\n

        Mr Akira Watanabe, Director, Casio India<\/strong>, added,\u00a0\u201cWe aim for society to benefit from the effective implementation of\u00a0Recycle Responsibly<\/strong>, thereby creating a mindset shift of citizens towards recycling responsibly and adopting a sustainable lifestyle.\u201d<\/em><\/p>\n

        About Recycle Responsibly<\/strong><\/h3>\n

        Casio India\u2019s\u00a0Recycle Responsibly<\/strong>\u00a0is a pan-India CSR program, conducted in collaboration with SHEOWS and powered by Allied Waste Solutions. Designed to promote responsible e-waste management, community awareness, and environmental rejuvenation, the program embodies the principle of\u00a0\u201cSmall Act, Big Impact.\u201d<\/strong><\/p>\n

        For enquiries or to schedule an e-waste pickup, please contact: +91-120-699-3119.<\/strong><\/p>\n

        Note: figures are tentatively estimated, approximate & subject to vary<\/em><\/p>\n

        If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        New Delhi [India], October 29:\u00a0 Casio India Co. Private Ltd. today announced the successful conclusion of Phase 1 of the second edition of its flagship Corporate Social Responsibility (CSR) initiative, […]<\/p>\n","protected":false},"author":4,"featured_media":40405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[646],"class_list":["post-40404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/posts\/40404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/comments?post=40404"}],"version-history":[{"count":0,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/posts\/40404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/media\/40405"}],"wp:attachment":[{"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/media?parent=40404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/categories?post=40404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gwaliorbuzz.com\/index.php\/wp-json\/wp\/v2\/tags?post=40404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}